Most of us do a lot of reading on social media. We read news on Twitter, we follow celebrities and politicians (want ideas on who to follow? Here’s a list of some of the most-followed on Twitter), we see trends and updates from friends in our Facebook newsfeeds.
We can be passive readers, or we can be actively engaging by liking, commenting, and sharing. It’s more fun to engage, and it helps us to build our […]
Are you not getting the level of social media engagement that you’d like to see?
You’ve gone through the trouble of create a Facebook business page (if not, read this: How to Create a Facebook Business Page). You’re trying to post to it regularly, but to what end?
Perhaps you’ve been told to post twice/day to increase social media engagement. That’s a hard standard to keep up. Is it really necessary? Should you be focusing on more […]
Do you have a Facebook business page? (If not, and you’d like to, read my blog post here: How to Create a Facebook Business Page.)
If you do have a Facebook business page, you may find you’re not getting enough engagement, and your “reach”, or the number of followers who see your posts, is in the single digits. So it may be time for paid Facebook ads.
There are basically two ways to increase your reach on […]
Should you have a Facebook business page?
Facebook now has 2 billion active users. So, yes, you should have a Facebook business page.
The problem has always been how to reach those users through your page. The old advice of posting consistently to show up on your follower’s news feeds seems to be dated now. According to this article, there’s no point in having a business page unless you’re going to pay to boost your posts: R.I.P […]
Should you be paying attention to the most-followed on Twitter?
Some people use Twitter to connect with family and friends, but for most us, that’s not the case. We’re more likely to use Facebook or Instagram for that.
Most people use Twitter instead to get news, follow sports, follow celebrities, and follow brands. Most people don’t themselves do any “tweeting”.
Celebrities like Justin Bieber and Katy Perry are among the most popular on Twitter. The most popular on […]
Have you ever tried Instagram?
Instagram is an iOS or Android app for sharing photos and videos with “followers”. Those can be your Instagram followers or you can instantly post to Facebook, Flickr, Twitter, or Tumblr.
Instagram has filters that you can use to change and improve the look of your photos.
When you take a photo using the app, you’ll have a choice of filters to use. Here are some popular filters:
The most popular is […]
When I first started using Facebook, it was an exciting new way to connect with friends, especially friends whom I didn’t see very often.
Over time, more and more people connected with me on Facebook – friends, co-workers, family, childhood acquaintances, other parents, etc. I found it easier to segment my news feed into Facebook friends lists so that I could view them separately and on my own schedule.
The other advantage to keeping Facebook friends lists […]
Facebook, LinkedIn, and other social networks have transformed our lives and businesses. They have opened up our worlds. They connect us with those whom we’ve lost touch with and they expand our networks of connections.
Unfortunately, it comes at a cost. Expanding our connections and networks leads to more information and contributes to our digital chaos.
One of the factors leading to digital chaos is the increase in emails.
We are inundated with social media notifications.
There are two […]
LinkedIn is a social networking site for professionals. (You are a professional if you have or have ever had a job or a business.) There are several reasons why you should be using it, including:
Staying in touch with your former co-workers
Keeping up with professionals and companies that you’ve done business with
Joining groups related to your profession
Sharing updates related to your business
Keeping updated contact information
You need to have a LinkedIn profile […]
When I first started using the Facebook news feed, it was an exciting new way to connect with friends, especially friends whom I didn’t see very often.
Over time, more and more people connected with me on Facebook – friends, co-workers, family, childhood acquaintances, other parents, etc. Some people are completely quiet, some update occasionally, some update every day, and even multiple times per day.
Even as it became more and more difficult to follow my quieter […]
